Oct 11, 2018
Learn what it takes to run a successful inbound marketing
campaign in the legal space with insights from Bryan Harris, VP of
Sales and Advertising at LegalZoom.
Transcript | Watch
- LegalZoom Advertising Team Breakdown: Online, Broadcast,
- Metrics: Connectivity, Click to Call Conv. %, Automation, Calls
- Top Performing Legal Vertical: Business Formations
- Use LegalZoom to set up your affiliate business!
- Combination of Brand, Acquisition, Media Channels.
- SEM (Search Engine Marketing) is a major channel for acquiring
- Legal zoom is a one-stop shop including: Self Service, Live
Chat and Customer Care Center
- Provide information and resources to help them make the best
- Compliance is key! Specific rules for marketing and advertising
in the legal space.
- A lot of affiliates don’t know where their traffic is coming
- Make sure your callers know why they are calling before they
connect with an agent.
- Adam: Build tangible, long-term assets on single
- The legal space is in the US alone is massive.
- Business growth and the economy improves (low unemployment,
high job growth).
- Challenges: Industry is fragmented and highly localized.
- Verticals: Consumer (Disability, Family, Immigration) and
- Growth of mobile traffic sources like SMS and Inbound
- Biggest Opportunity: Directly connecting leads to a customer
- Researching emerging trends and new opportunities.
- Automation to help clients, decrease costs and scale.
LegalZoom is a trusted platform of people and technology that
gives the world access to consistently high quality legal
solutions. As the nation’s leading provider, LegalZoom empowers
millions of people to protect what matters most to them. Whether
it’s helping small business owners or families, LegalZoom delivers
high touch, high service legal solutions that help customers be
more informed and secure in their legal decisions. LegalZoom
services customers in the US and the UK and is now over 1,200
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