Jan 17, 2019

Learn how to dominate a competitive market and why you need to create long-term assets with valuable content from Yohan Perez and Neil Rubin, founders of Rank Media Agency. 

Show Notes

• Yohan Perez and Neil Rubin, Co Founders of Rank Media Agency.
• Founded in 2010 and based in Montreal with 35+ Employees.
• Presented at more conferences than any other call network.
• Clients like Ritz Carlton, Sotheby's and MontBlanc.
• Focused too much time and energy on creating niche technology.
• Creating and building branded properties and how to monetize and optimize traffic for ROI.
• Build assets and create content and use the right tools to control and mitigate risk.
• High quality content and targeted conversion paths that are relevant to the user experience and their goals / needs / wants.
• Don’t underestimate the value of high-quality inbound content!
• Dig into your analytics to understand more about your audience demographics and their behavior.
• It’s a massive industry with lots of cross-selling opportunities and loyal consumers.
• Very competitive to get into the 65+ demographic space. Not a lot of room for new players.
• Acquiring an established website with traffic / data and optimizing it for conversions and calls.
• Data and Analytics is the most important consideration.
• Working with calls eliminates a lot of the fraud and quality issues vs data and form fills.
• Calls are immediate and you get feedback a lot quicker. This helps you manage campaigns and clients even better.
• You need to stay on top of what is happening with your calls, conversion rates, average durations, call results, etc.
• Listen to call recordings! Every team member should listen to calls.
• Go hyperlocal into your segment.
• Financial assistance space has a massive market and many cross-selling opportunities.
• Debt and Insurance is never going away.
• Play the long-game and develop a strategy for long-term success in your niche.
• Learn more and work with Yohan and Neil at www.RankMediaAgency.com

About Rank Media Agency

Rank Media Agency is a versatile team of developers, designers and marketing professionals that helps clients navigate the fast-paced digital landscape to effectively grow businesses and build-up brands. Our integrated approach allows us to use tech and creative marketing to build up your brand, generate leads and dominate the space within your vertical.

Website: www.RankMediaAgency.com 
Email: info@rankmediaagency.com 
LinkedIn: linkedin.com/company/rank-media-agency

Yohan's LinkedIn: linkedin.com/in/yohan-perez-80883731
Neil's LinkedIn: linkedin.com/in/neil-rubin-b498b84

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