Jan 17, 2019
Learn how to dominate a competitive market and why you need to
create long-term assets with valuable content from Yohan Perez and
Neil Rubin, founders of Rank Media Agency.
- Yohan Perez and Neil Rubin, Co Founders of Rank Media
- Founded in 2010 and based in Montreal with 35+ Employees.
- Presented at more conferences than any other call network.
- Clients like Ritz Carlton, Sotheby's and MontBlanc.
- Focused too much time and energy on creating niche
- Creating and building branded properties and how to monetize
and optimize traffic for ROI.
- Build assets and create content and use the right tools to
control and mitigate risk.
- High quality content and targeted conversion paths that are
relevant to the user experience and their goals / needs /
- Don’t underestimate the value of high-quality inbound
- Dig into your analytics to understand more about your audience
demographics and their behavior.
- It’s a massive industry with lots of cross-selling
opportunities and loyal consumers.
- Very competitive to get into the 65+ demographic space. Not a
lot of room for new players.
- Acquiring an established website with traffic / data and
optimizing it for conversions and calls.
- Data and Analytics is the most important consideration.
- Working with calls eliminates a lot of the fraud and quality
issues vs data and form fills.
- Calls are immediate and you get feedback a lot quicker. This
helps you manage campaigns and clients even better.
- You need to stay on top of what is happening with your calls,
conversion rates, average durations, call results, etc.
- Listen to call recordings! Every team member should listen to
- Go hyperlocal into your segment.
- Financial assistance space has a massive market and many
- Debt and Insurance is never going away.
- Play the long-game and develop a strategy for long-term success
in your niche.
- Learn more and work with Yohan and Neil at www.RankMediaAgency.com
About Rank Media
Rank Media Agency is a versatile team of developers, designers
and marketing professionals that helps clients navigate the
fast-paced digital landscape to effectively grow businesses and
build-up brands. Our integrated approach allows us to use tech and
creative marketing to build up your brand, generate leads and
dominate the space within your vertical.
Yohan's LinkedIn: linkedin.com/in/yohan-perez-80883731
Neil's LinkedIn: linkedin.com/in/neil-rubin-b498b84
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