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Jun 21, 2019

What it was like to get acquired with Sean McCormick and Zack Bloom, co-founders of Covalent Media Group. Learn how these guys created a lead gen and Pay Per Call powerhouse.


Show Notes

  • Sean McCormick and Zack Bloom, Founders of Covalent Media Group.
  • Acquired by Subdirect Digital Media Group in February 2019.
  • Client relationship grew over several years while working on the lead gen side.
  • There was a strategic fit that made sense for long-term growth.
  • Being acquired frees up time to move away from the day-to-day startup hustle and focus on new growth opportunities.
  • The acquisition process started in August 2018 and ended in February 2019 and from offer letter to closing, approximately four and a half months.
  • Listen more than you talk. Don’t let your ego get involved!
  • Have a good accountant and bookkeeper. Stay on top of your finances!
  • Surround yourself with mentors and advisors that have your best interest at heart.
  • Be open, willing to listen to people and ask lots of questions.
  • Known each other since 8th grade and went to the University of Rhode Island together.
  • Covalent is the second company Sean and Zack have founded together.
  • Surround yourself with knowledgeable advisors and someone to be the tie-breaker.
  • It’s important to know your business partner and how they operate under pressure.
  • Covalent was founded in Sean’s dining room.
  • Spent early days hustling and taking half hour walks every day to discuss the business.
  • Get out of the office with your business partner!
  • Bought a call center in Texas and didn’t plan enough post-acquisition cash flow.
  • Outsourcing development for lead gen portal to an offshore firm and nearly had to shut down their highest grossing revenue channel.
  • Strong relationships and communication skills are the difference between success and failure.
  • Pay Per Call has grown tremendously over the past 6 months and will be a focus for Covalent in the coming years.
  • Having more cash flow allows you to explore new opportunities.
  • Click-to-Call on desktop and Voice Search (Amazon Alexa, Google Home) are the future of Pay Per Call.


About Covalent Media Group

Covalent Media Group is a full-service marketing firm, specializing in helping brands grow their consumer base.


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